PROMOTIONS OR CLEARING INVENTORY?

[Jagerbomb52]

Chinese drone maker, DJI just started a series of promotions around the world to celebrate things like Father’s Day, Mid-Year and Summer. Or, instead of celebrating, what are they really trying to do? Is it to get rid of their old inventory ahead of any upcoming new drones. Mavic Pro 2 and Phantom 5, anyone?

https://dronedj.com/2018/06/08/dji-...rld-to-clear-out-old-mavic-pros-and-phantoms/

 

[yrless]

I think it means their pipeline is delayed so they need to flood the market / drown the competition to buy 6 months...who wouldn't want a good product at a steep discount even if it's last year's tech? It's all about locking up those loose dollars.