Parrot’s Chairman, CEO and leading shareholder, explains: “The end of this year is being complicated by a significant and unexpected contraction of the consumer drone market, which has occurred at the time of the launch of our new drone, the Parrot ANAFI.
While the technological performance and the positive reaction received by this product are in line with our expectations, and even though we have gained market share, in a harsh environment whilst preserving our pricing positioning and strategy, the market reversal has held back our revenue growth and impacted all our financial balances.
To adapt to the pace of this market, which is very unstable for the time being, our organization is evolving and our action plan was approved by the Board of Directors on November 22.
It aims primarily to secure our capacity for action to respond to the drone market’s potential over the long term. The possibilities offered by the Parrot ANAFI, the solidity of our commercial subsidiaries and our development on the Defense and Security market will be key assets to bounce back: with a decentralized and flexible strategy, we aim to break even on commercial drones by the end of 2019, while safeguarding the resources that will enable us to capitalize on opportunities for acceleration”.
The sky is not falling. Parrot has been around longer than DJI, and they are part of a large company. The Anafi is getting a lot of attention from Parrot. We've seen three code updates is the last couple of months, and at least three manual updates too. That's not the behavior of a company pulling out of the market.
Parrot is a solid company that will have warranty responsibilities to their customers for the next two years. The Anafi will see another season or two.
Parrot still also has one foot in the industrial/business drone market.
Much like Autel, Parrot has many things they work on.
While the technological performance and the positive reaction received by this product are in line with our expectations, and even though we have gained market share, in a harsh environment whilst preserving our pricing positioning and strategy, the market reversal has held back our revenue growth and impacted all our financial balances.
To adapt to the pace of this market, which is very unstable for the time being, our organization is evolving and our action plan was approved by the Board of Directors on November 22.
It aims primarily to secure our capacity for action to respond to the drone market’s potential over the long term. The possibilities offered by the Parrot ANAFI, the solidity of our commercial subsidiaries and our development on the Defense and Security market will be key assets to bounce back: with a decentralized and flexible strategy, we aim to break even on commercial drones by the end of 2019, while safeguarding the resources that will enable us to capitalize on opportunities for acceleration”.
The sky is not falling. Parrot has been around longer than DJI, and they are part of a large company. The Anafi is getting a lot of attention from Parrot. We've seen three code updates is the last couple of months, and at least three manual updates too. That's not the behavior of a company pulling out of the market.
Parrot is a solid company that will have warranty responsibilities to their customers for the next two years. The Anafi will see another season or two.
Parrot still also has one foot in the industrial/business drone market.
Much like Autel, Parrot has many things they work on.