How Effective Are Employer Brand Videos in Attracting Top Talent?

[nobes]

Hi everyone,

I’m currently working on refining our recruitment strategy and came across the idea of creating an employer brand video.

I’d love to hear from others who have experience with this. Have you created one for your company?

What kind of content worked best for you—culture highlights, employee testimonials, day-in-the-life segments?

Also, how did you measure its effectiveness in terms of engagement or applicant quality?

I’m curious if it actually helps attract the right candidates or if it’s just a nice-to-have.

Any tips or insights would be greatly appreciated!

 

[nobes]

Hi everyone,

I’m currently working on refining our recruitment strategy and came across the idea of creating an employer brand video.

I’d love to hear from others who have experience with this. Have you created one for your company?

What kind of content worked best for you—culture highlights, employee testimonials, day-in-the-life segments?

Also, how did you measure its effectiveness in terms of engagement or applicant quality and benefits of employer brand videos?

I’m curious if it actually helps attract the right candidates or if it’s just a nice-to-have.

Any tips or insights would be greatly appreciated!

thanks in advance for any help